Marketing Guy

Political Television Advertising

Are you ready for it? "But it Just ended!!!" you say! While that is true, the stage is about to be set for the 2012 Presidential Bid, and if you think the last 2 years have been ugly... Get ready for an all out backyard wrestling match between congresspeo... Read >

How to Test a Radio Commercial

I often hear the following words from new clients who have never advertised on the radio before "I just want to test radio… And I don't want to spend much… What can we do?". I completely understand where they are coming from. If one does not know how ... Read >

Satellite Radio Advertising vs FM Radio Advertising

It's a debate for the ages… Ok maybe not quite that dramatic but it is a debate and a question that any business person looking to reach their target audience needs to ask themselves. Both have their pros and cons. As someone who works in the industry o... Read >

3 Ways Advertising is like Exercise

If you want to have and maintain a healthy body you need to work out and exercise on a regular basis. It makes no difference if you "worked out really hard" 3 years ago and had the perfect body. Chances are if you stopped this regimen, you no longer have ... Read >

How to Destroy Your Business... One Step at a Time

There has been allot of talk and posts out there over the last 5 years about "only checking your email once or twice a day" to be productive. This may work for you if you are EXTREMENLY HANDS OFF with your business, but it won't work if you rely on commun... Read >

Now THAT Was a Funny Radio Commercial

Did you hear that radio commercial? You know… the one with the monkey who was trying to feed the baby… however no matter how hard he tried, the baby just wouldn't take the food? How they got the baby to sound so real is beyond me! … That sure was fu... Read >

Why Didn't my Radio Commercial Work?

More than once I've been contacted by an otherwise very savvy business person making the statement "radio advertising just didn't work for me". This statement troubles me… because it's been proven time and time again that radio, when used correctly, can... Read >

How to create a Great Radio Commercial?

It's a question that EVERYONE wants the answer to. Simply put… a radio commercial is "great", if it is effective. You've probably heard countless radio commercials that made you laugh, but at the end of it do you actually take the action the commercial ... Read >

How much does it cost to advertise on the radio?

"How much does it cost to advertise on the radio?" This is the question I am asked every day. There is a lot of confusion out there about just how much radio advertising costs. With a little knowledge and understanding of how radio works, we can answer th... Read >

What makes a Great Radio Commercial?

1 Cup - Compelling professional voice over 1 Cup - Creative, professional scripting Add a dash of fitting music and effects to taste Then pour the radio commercial on to a radio station that reaches the target demo the commercial is designed to reach... Read >

Radio Listenership Rises Amongst Slumping Economy

While businesses scramble to find the most effective mediums to spend their ever shrinking marketing dollars. One medium many thought was on the decline, not only remains strong: It's actually growing. In fact 234 million Americans every single week liste... Read >

Making the Recession Work for You

Even as we begin to see light at the end of the recession tunnel, many businesses are still struggling to find ways of effectively advertising to their target customers on a restricted budget. While at times it may feel as though "commercial" or "marketin... Read >

Good Radio Commercial vs Bad Radio Commercial

If you advertise or are thinking about advertising on the radio please heed this warning…. RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, back-round music, theme, sound fx, etc. used in your commercial). I not only say this because... Read >

Radio Advertising just got Cheaper and More Effective

Radio Advertising is Cheaper and more effective than before. How is this possible? Well its quite simple, let's take a look - 1) CAUSE : The economy is in the tank 2) EFFECT: Radio stations are seeing fewer advertisers come through the doors and man... Read >

How to bring your customer BACK!

If you've seen a slow-down in new customers over the last quarter, you're obviously not alone. While the average consumer is spending less and saving more, the importance of being on the top of that consumers mind has never been more important. Why is thi... Read >